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PENTE CORP WINS GROUP ONE ACCOUNT

By Adnews Staff

The PENTE Corp. of Toronto has been named Agency-of-Record for Group 1 Software Canada of Toronto. The communications agency won the account mid-February after pitching an idea to the company. Group 1 provides specialized marketing application software for database marketing and is looking to Pente to increase its presence in the Canadian market through the development of print and broadcast advertising as well as direct marketing campaigns. The first campaign is scheduled to begin in April and will include print ads in trade publications.

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