NEW LOOK FOR SATURDAY NIGHT
By Adnews Staff
Toronto-based Saturday Night Magazine is redesigning the publication with the March 1999 issue. Along with a new look to the magazine both graphically and editorially, Paul Tough joins the magazine as editor. "Our mandate for reconfiguring Saturday Night is simple," he says in a release. "...to find original, powerful, significant Canadian stories, to create space for writers to tell those stories in a provocative and intelligent way, to present them in a visual environment that is both elegant and arresting, to make, in other words, the best magazine we can imagine." Graphically, new page designs, new fonts and the 25th logo design since the magazine's launch in 1887 will be included. Editorially, the magazine will offer readers several new features. The front half of the magazine will be made up of two new sections. The first will be called "Surveyor" and will contain new features that will appear in every issue. The second section is called "Canadian Letters". Two new columns will also be introduced in this issue: "One Moment" and "The Passing Show". The March issue will debut on newsstands Feb. 25. Saturday Night is available through subscription, as an insert with several daily newspapers across Canada and on newsstands. Saturday Night is published by a division of Southam Inc. Print ads promoting the new look will appear in newspapers across Canada. Advertising for the magazine is done in-house. Saturday Night has a circulation of 400,000.