GBV IS HANDED REYNOLDS ACCOUNT
By Adnews Staff
Griffin Bacal Volny of Toronto is launching a trade print campaign later this month for the new customer marketing services division of Reynold & Reynolds (Canada) Limited. The company supplies automotive dealerships with computer systems, business forms and specialty products such as reminder stickers. The new unit was set up to help car dealers achieve customer loyalty, using direct mail and telemarketing. The agency was recently hired without a review because of its experience in the automotive aftermarket business, agency public relations vice-president John Morris told Adnews this week.
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