HOFFMAN PARTNERS WITH CANOE
By Adnews Staff
Hoffman + associates of Toronto has teamed up with Canoe to open an all-Canadian children's area on the Canoe news and information Web site. Featuring Nikolai and Neow-Neow, Hoffman's children's characters, users will be able to travel the nation, tap into the cuisine of Quebec, as well as read and create Canadian stories. Hoffman will have prominent placement in Canoe's Trading Post and exclusive portal placement in Canoe's children's area. The partnership will be launched in the spring. Canoe is a partnership between Sun Media Corp. and BCE Media Investments. Hoffman is a Web-based provider of content and programming, and an e-commerce company targeting children and families on the Internet.
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