MEDIA EDGE SCORES ERICSSON ACCOUNT
By Adnews Staff
The Media Edge Canada of Toronto was handed the media portion of the Ericsson Communications Canada account last month. The agency won the business without a competition. Its U.S. parent company, The Media Edge of New York, already had the business. The move is part of a worldwide realignment. The incumbent on the Canadian portion of the business is Media Dimensions of Toronto. Young & Rubicam of Toronto handles the creative portion of the account. The Media Edge is the media buying arm of Y&R. Ericsson of Mississauga, Ont. is a mobile phone company speicalizing in fixed and mobile networks, mobile phones and infocom systems.
« Back Next »
Comments
blog comments powered by Disqus