HUDSON BAY COMPANY INTRODUCES NEW LINE
By Adnews Staff
The Hudson Bay Company of Toronto has announced the launch of a new line of women's clothing. The line, from the Windsmoor Group in the United Kingdom, will be sold exclusively by the Bay. The Windsmoor Group includes the following brand names: Windsmoor, a classic line of women's fashion offering updated elements for professional and social dressing; Planet, a contemporary line with a feminine style; and Precis Petites, a line featuring sharp tailoring for women up to 5' 4". The first boutique opens in March at the Bay's Queen Street store in downtown Toronto, followed by several more shops opening in Ontario. By the end of the year, there will be 12 Windsmoor departments in Bay stores across the country including Winnipeg, Calgary, Edmonton and Vancouver. Promotion for the new line will not begin until all departments have opened across Canada. Plans include a national magazine campaign and direct mail promotion. Advertising will be done through the Windsmoor Group. It is not confirmed if advertising for the Windsmoor Group is handled by an agency or in-house.