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PHARMA PLUS JOINS AIR MILES REWARD PROGRAM

Pharma Plus Drugmarts Ltd. of Toronto is the latest sponsor to the Loyalty Group's Air Miles Reward program. Beginning this week, Air Miles collectors who shop at any of the 135 Pharma Plus stores in Ontario will be able to earn one Air Mile reward mile for every $10 spent on merchandise, excluding lottery tickets, transit tickets, prescriptions, gift certificates and postal services. Pharma Plus joins more than 140 other Air Mile Reward Program sponsors in Canada including A&P/Dominion and The Bay. The Loyalty Group will promote Pharma Plus' sponsorship of the Air Miles program by including the drug store chain on a tag at the end of its TV commercials. The spots were created by Young & Rubicam of Toronto.

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