BRYANT, FULTON AND SHEE ARE GOING TO THE ROCKY MOUNTAINS
By Adnews Staff
Bryant, Fulton & Shee Advertising Inc. of Vancouver is going on a train ride after being named the agency for Vancouver-based Rocky Mountaineer Railtours. BFS won the account in a competition with Go Direct Marketing of Vancouver. "We believe their integrated approach to advertising and powerful creative will help us build a fresh new look for our brand and help us stay on top in this highly competitive tourist market," Rocky spokesperson Graham Gilley says in a release. Rocky Mountaineer decided to hold an agency review because it is entering its 10th year of business and felt it was important to rethink its marketing plan for continued growth, Gilley says. Previously Rocky Mountaineer worked with Vrlak & Company of Vancouver. BFS's first ad for the rail tour operator will appear in a B.C. travel publication. A full campaign will launch in Canada and the U.S. in February.