YTV TO PUBLISH KIDS MAG
By Adnews Staff
YTV Canada has teamed up with Today's Parent Group and Paton Marketing Resources, all of Toronto, to launch a kids entertainment magazine in May. Called YTV WHOA!, the magazine will be aimed at children aged seven to 11. It will have a circulation of 200,000 and will be distributed nationally through Pizza Hut restaurants, and will also be available at libraries, by subscriptions and at retail outlets. YTV WHOA! will be published three times in 1999 and a minimum of four times in the year 2000. The magazine will be made up of 65% editorial and 35% advertising. YTV WHOA! will feature sports articles, movie reviews, 3D graphics, a music column, comics and horoscopes. YTV is a national youth TV network. Today's Parent publishes 12 family magazines. Paton Marketing has been publishing children's magazines since 1994. Its portfolio includes POP! Magazine, Eaton's Kids Scoop and the NHL's PowerPlay.