SUPERMAN LAUNCHING LOTUS R5 RELEASE
By Adnews Staff
U.S.-based Lotus Development Corp. is faster than a speeding bullet and more powerful then a locomotive. The software company will launch a North American campaign at the end of the month for its Release 5 line of products that will include the legend and characteristics of the world's most popular superhero, Superman. Release 5 products include Notes R5, Domino R5 and Domino Designer R5. The campaign, scheduled to begin at the end of January, will include print and television ads. The Lotus R5 software allows organizations to create global solutions. In Canada, the campaign was created by Ogilvy & Mather of Toronto. Cohn & Wolfe of Toronto is handling Canadian PR.
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