LET IT SNOW, LET IT SNOW, LET IT SNOW
By Adnews Staff
Customers of Sapphires Thomas Steele Jewellers of Fonthill, Ont. are getting a surprise early in the year. The jeweler launched a promotion in November, offering its customers a 100% refund on their purchases if at least seven inches of snow fell between 7 a.m. and 7 p.m. on Christmas Day. The purchases had to be made between Nov. 14 and Dec. 11. The customers thought they were out of luck when it barely snowed in the area, but Sapphires was determining the snowfall by the closest government hourly weather station to the store, which is the Buffalo airport. The airport saw 7.1-inches of snow. To advertise the promotion, print ads were used along with in-store advertising. The ads were created in-house. To ensure all refunds could be accommodated, Sapphires took out insurance coverage for the promotion. Purchases ranged from Swiss made watches, diamond stud earrings, sterling silver and fine gold jewelry. Refunds ranged from $50.00 to the thousands.