A BETTER UNDERSTANDING FOR THE CBA
By Adnews Staff
The Canadian Bankers Association has a better understanding. Or more specifically, the Building of a Better Understanding program. The program which started last year, just marked it's first anniversary. It consists of booklets that discuss economic and personal financial issues. Since the start of the program, over 1.3 million booklets have been ordered by Canadians. To mark the anniversary, CBA launched three national TV commercials across the country this week. The commercials will feature three booklets from the program including: Getting Started in Small Business, Planning for Retirement and Commerce Enters a New Age. Print ads will also be used to support the commercials. The program is a commitment by Canadian banks to provide useful information to consumers on the economy, banking and today's financial world. Advertising for the CBA is done by McLaughlin & Associates of Toronto.