MEDIAGROUP FIGHTING DEADLINE
By Adnews Staff
Mediagroup West of Vancouver is still looking for a title sponsor for its Vancouver International Adventure Travel Show scheduled in February. Due to final negotiations that fell through with an earlier partner and with a tighter deadline, the cost of the sponsorship has been reduced by 50%, from $60,000 to $30,000. The sponsor will be included in all advertising for the show including radio, television and print. There will also be an evening with media personalities. At the show, there will be exhibitors from Zimbabwe, Cuba, Tonga, the U.S. and Canada. It is targeted at adults aged 18 to 54.
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