FORMER WOLF EXEC MOVES OUT ON HIS OWN
By Adnews Staff
Former Wolf Group executive vice-president and creative director William Lower has formed his own agency. Called Lower Canada Inc., opened earlier this month and is based in Toronto. "We have a very simple and compelling mission," Lower says in a release. "To make Lower Canada the most trusted name in marketing communications. That means superior creative. That means insightful strategic thinking. And most important, that means selling a new standard of ethics in this industry." Lower claims that one of his strengths is positioning. He created the "Nice people who lend money" campaign for the Associates, the political campaign for Guardian Mutual Funds and Air Ontario's "Wings to the world campaign." Lower has also worked with such clients as Ralston Purina, Labatt Breweries of Canada, Delta Air Lines, Midas, IBM and NATO.