MAGAZINE PUBLISHERS PUBLISH OTHER SIDE OF DEBATE
By Adnews Staff
The Canadian Magazine Publishers Association and the Canadian Business Press says that the Federal government's Bill C-55 is consistent with the country's trade agreements, and launched a newspaper ad last week to tell everyone. The ad ran in The Toronto Star and The Globe and Mail. It tells readers that the National Post newspaper is being one-sided in voicing its opinions against Bill C-55, and not giving the full story. Bill C-55 bans advertisers from placing ads in split-run magazines, publications which run mainly U.S. content, but accept Canadian ads. The Canadian Magazine Publishers Association and the Canadian Business Press says the bill is not about protecting the Canadian magazine market. It introduces no new policies and no new limitations on Canadian advertisers and that it is in line with trade agreements. The ad was created in-house by CMPA. The Association of Canadian Advertisers opposes Bill-C55 and had a few things to say about the CMPA ad. The ACA says the bill does introduce new policies and new limitations, that it is not proven that Bill C-55 is immune from trade retaliation and that not all opposition to the bill comes from the U.S. The ACA and the Institute of Canadian Advertisers also oppose the bill.