PAYLESS OFFERS STOCKING STUFFER IDEA
By Adnews Staff
Payless ShoeSource of Topeka, Kansas is promoting its GoldValue card as a stocking stuffer for the person who has everything. The card is being promoted using point-of-purchase materials in all of Payless' North American stores. In Canada, the p-o-s materials were created by Harrod & Mirlin/FCB of Toronto. The GoldValue card works much like a stored value card. The value of the transaction is deducted from the card as the purchase is made. Once all of the funds have been depleted from the card, users can add to the balance at the stores' check-out counters.
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