CAMPAIGN HOUSE SNAGS WORLD VISION ACCOUNT
By Adnews Staff
Campaign House Worldwide of Toronto was recently handed the World Vision account. The agency will be responsible for promoting the organization's 30 hour famine fundraising program scheduled in April. Campaign House won the business after a competition with about three other agencies. Until now, advertising was handled in-house with the help of freelancers. The famine program is a fundraising program where groups go without food or anything to drink for 30 hours to raise money for third world countries. The program is open to such groups as schools, churches and community groups. The mandate of World Vision is to raise millions of dollars each year for third world countries.
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