AIR CANADA CELEBRATES 50 YEARS OF CARIBBEAN FLIGHTS
By Adnews Staff
Montreal-based Marketel is continuing in the visual vein it has mined since February in its latest round of advertising for Air Canada. In celebration of the airline's 50th anniversary of service between Canada and the Caribbean, Air Canada is giving away 50 trips to Jamaica as part of its Party in Paradise promotion. In support of this promotion, Marketel has launched a national campaign using newspaper, magazine, radio and television ads featuring the distinctive iconography and animation of Vittorio Fiorucci. This is the third time Marketel has gone to Fiorucci for an Air Canada campaign. This latest campaign will run until mid-December.
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