INTERNET ADS ARE OK ACCORDING TO CONSUMERS
By Adnews Staff
U.S. Internet users are tolerant of Web advertising, according to a study done by Inteco Corp. of Norwalk, Connecticut. Surfers regard online advertising as less intrusive than TV commercials and direct mail, and consider ads an acceptable price for having free access to content. Although companies like to pack in as much information as possible into the ad, including animation and video to appeal to consumers, users prefer ads with speedy downloads. About 30% of U.S. households use computers to access the Internet. This figure is expected to reach 50% by the year 2003. Electronic commerce transactions for personal and household use are expected to rise from its current $6 billion to $78 billion dollars by 2003. The study involved interviewing 2,500 adults last May.