FUNDY RENAMES CABLE PACKAGES
By Adnews Staff
Fundy Communications of Saint John, New Brunswick gave its cable packages a new name and added new channels to each last week. The packages now fall under the name Click TV. Under Click TV, there are four packages: Click, Click 1, Click 2 and Hit TV. The packages were formerly known as Fundy Basic, Cable Plus, Fundy Select and Pay TV respectively. In addition, each cable service has about four or five additional channels to choose from. The new names for the packages are part of branding process that Fundy is currently undergoing, corporate communications vice-president Mario Theriault told Adnews last week. Fundy will promote the cable services using direct mail and ads at the retail level. The campaign will be handled by GCP Communications of Saint John. Fundy is promoting the packages at the retail level because it plans to eventually bundle all of its services: Internet, digital TV and long distance calling. Fundy will launch digital TV by the end of the year.