ZELLERS TARGETS KIDS WITH EXPANDED LOYALTY PROGRAM
By Adnews Staff
Zellers Inc. of Brampton, Ont. has expanded its Club Z loyalty rewards program to help kids collect reward points. The national retailer launched the Generation Z loyalty card to the program this week. Under the deal, children aged six to 14 can sign up for the card in a Zellers store when accompanied by a consenting parent or guardian holding a Club Z membership. Club Z and Generation Z cards are then electronically linked in the Zellers database. For every dollar spent by an adult, 100 Club Z points will be awarded to the adult, while another 100 points will be given to the Generation Z members. Generation Z points can only be redeemed by the child holding the card, with authorization from a parent or guardian. The Generation Z program will be promoted using national TV ads created by Ogilvy & Mather of Toronto. In-store materials and flyers will also be used. Zellers has also introduced some improvements to its Club Z program such as a publication of a 400-page toy catalogue, the establishment of a toll-free number for redeeming points and placing catalogue orders, a separate catalogue section designed for mothers and Internet access to the catalogue. Zellers is owned by Hudson's Bay Co.