CANADIAN TIRE ENHANCES AUTO CLUB PROGRAM
By Adnews Staff
Toronto-based Canadian Tire is gearing up for winter. The national retailer has added some benefits to its Auto Club program. Under the new deal, Auto Club members will receive a free oil change every year, a free 20-point inspection every year, free tire repairs, a 90-day Canadian Tire Retail Card payment deferral on repairs of $200 or more done at a Canadian Tire service centre and four specially-priced oil changes. Other new value-added programs include reimbursement of legal fees for certain driving-related accidents, discount car rental and hotel rates and savings on a range of automotive accessories. The Auto Club already offers standard roadside assistance such as battery boosts, lockout service, gas delivery, towing and trip routing. Canadian Tire will promote the new benefits in AutoRoute magazine. The ads will be created in-house with the help of Morris Publishing of Toronto, which publishes the magazine.