CADBURY TOUTS NEW FUSION BAR
By Adnews Staff
Cadbury Chocolate Canada Inc. of Toronto launched a TV campaign this week to support its newest chocolate bar called Cadbury Fusion. The spot opens on a white background, with the viewer seeing only an animal running back and forth. The animal is chasing a ball, gets up on its hind legs and continuously runs wild back and forth across the screen. When the animal reaches the camera, he sits. The viewer will then see that it is a dog's body with a human head fused on it. Then the commercial talks about the chocolate bar. The final sequence shows the dog-man admiring an attractive woman's body that has a dog's head. The dog-man then looks the woman up and down and says, "Wanna go for a walk? The spot was created by Leo Burnett Co. of Toronto. The Cadbury Fusion chocolate bar is make with crunchy rise crisps, chewy caramel and milk chocolate.