CANADIAN DOLLAR REACHES ALL-TIME HIGH
By Adnews Staff
The value of the Canadian dollar is now equal the value of the American dollar. At least at Walt Disney World Resort in Florida. The resort launched a Canadian promotion this week offering Canadians a 7 Day All-In-One-Hopper Pass at par. The pass includes seven days of admission to Disney's theme parks: Magic Kingdom, the Epcot Centre, Disney's Animal Kingdom parks, Blizzard Beach, Typhoon Lagoon, River Country, Disney Pleasure Island, Discovery Island Park and Disney's Wide World of Sports Complex. The promotion will run from Sept. 20 until Feb. 14, and will be valid from Oct. 14 to Dec. 21 or from Jan. 2 to April 30. The pass must be purchased from, and mailed to, an address in Canada. The promotion will be supported using newspaper and magazine ads created by Leo Burnett Co. of Toronto.