LABATT TO SPONSOR 2001 SUMMER GAMES
By Adnews Staff
Labatt Breweries Ontario has signed on as a major sponsor of the 2001 Canada Summer Games being organized by the 2001 London Alliance Canada Summer Games Host Society. Under the deal, the brewery will contribute $500,000 to the games in cash, advertising and promotional support. As part of the sponsorship, Labatt will lead several advertising and ticket sales initiatives, and act as host to events leading up to, and during the games. Other sponsors of the event include The Sports Network, The London Free Press, The Richard and Jean Ivey Fund, The Richard Ivey Foundation and The Lawson Foundation.
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