HORSESHOE GEARS UP FOR SKIING SEASON
By Adnews Staff
The Horseshoe Resort of Barrie, Ont. is trying to get more customers to buy a season pass and try out snowboarding at the ski resort. The resort recently launched a promotion where season pass purchasers will receive a free snowboard, free snowboard lessons and free tickets to a New Meanies concert being held at Horseshoe in October. The promotion is being supported using radio, billboard and print ads, as well as direct mail. The creative portion of the campaign was handled by Galigraph Design of Barrie, Ont., while the media buy was handled in-house.
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