CARVEL TO EXPAND IN CANADA
By Adnews Staff
Ice cream retailer Carvel Corp. of Farmington, Connecticut wants to expand in Canada, and may hire a Canadian ad agency to promote the chain once it has more stores. The company is currently in negotiations with a large area franchisor to open more locations. The number of stores and where they will be located has not been determined yet. Currently, Carvel has three stores in Canada in Hamilton, St. Catharines and Brampton, all in Ontario. Carvel is best known for its ice cream cakes, but it also sells ice cream cones, no-fat ice cream and novelty ice cream treats. In addition to its stand alone stores in the U.S., it also sells its products in supermarkets, kiosks, stadiums and through foodservice and concession agreements. In the U.S., Carvel operates 450 franchise outlets and distributes its treats through 4,500 supermarkets across the country.