WAL-MART REVISES SLOGAN
By Adnews Staff
Wal-Mart Canada of Mississauga, Ont. changed its slogan last week to remind people that it provides low prices everyday. The new slogan is "We Sell For Less Every Day." It will be used in the retailer's print marketing vehicles such as Wal-Mart's catalogues and flyers. In addition, the slogan will appear on signs in every Wal-Mart store across Canada, as well as on shopping bags, on staff uniforms and in its TV commercials. Wal-Mart's previous slogan was "Better Every Day Low Prices," which had been used since 1996. The slogan and the advertising for the slogan was created in-house. Wal-Mart operates 145 stores across Canada.
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