LENNOX TO PUT MORE FOCUS ON CANADA
By Adnews Staff
Lennox Industries of Dallas wants to strengthen its Canadian presence. The residential heating and air conditioning manufacturer has added Vickers & Benson Advertising of Toronto to its roster of agencies. V&B won the business after a competition with 12 other agencies. The agency will be responsible for tactical marketing programs to support Lennox's Canadian dealer network. General Canadian advertising will continue to be handled by GSD&M of Austin, Texas. "The Canadian marketplace is changing dramatically and we are committed to growing the awareness of and preference for Lennox-branded home comfort equipment," Canadian sales and marketing vice-president Jim Mishler says in a release. "Vickers & Benson's entrepreneurial spirit and proven experience in dealer network marketing make them a wonderful fit with our team." In Canada, Lennox is headquartered in Toronto.