SOUTHAM TO MANAGE ONLINE ADS THROUGH DART
By Adnews Staff
Toronto-based Southam Inc. is now using DoubleClick Canada's DART technology to manage the online advertising on its Web sites. DART will allow the publisher to outsource targeting, scheduling, delivering, tracking, reporting and billing functions, while maintaining responsibility for online ad sales. Southam manages several Web sites including Canada.com, the Montreal Gazette, The Ottawa Citizen, The Calgary Herald and The Vancouver Sun. In addition, it will have a new Web site for its yet-to-be-named national newspaper being launched in October, as well as national career and car sites.
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