OLAND BRINGS MEXICAN BREW ON TAP
By Adnews Staff
Toronto-based Oland Specialty Beer Company has put its Mexican beer on draught. Called Dos Equis, the brew was available on draught in English Canada earlier this month and will be in Quebec by August. Dos Equis will be promoted using point-of-purchase materials in bars and restaurants. The campaign will be created by Echo Advertising of Toronto. Dos Equis is made by Cerveceria Cuauhtemoc Moctezuma of Mexico and imported in Canada by Oland. Oland was established in 1997 and distributes specialty beer from Canada and around the world across Canada. Other brands the company is responsible for includes: Keith's India Pale Ale from Halifax, Kootenay from British Columbia, Boddingtons Pub Ale of the United Kingdom, Tuborg from Denmark, Steinlager from New Zealand, Lowenbrau of Germany and Sol from Mexico.