WHITE SPOT FOCUSES ON KIDS PAK
By Adnews Staff
White Spots Restaurants of Vancouver is celebrating the 30th birthday of its kids' meal. Called the Pirate Pak, the meal includes a hamburger, chicken strips, grilled cheese sandwich or pizza burger with French fries or salad, a drink, dessert and a chocolate treat. Breakfast selections include The Hook and Pancakes for Pirates. White Spot is promoting the Pirate Pak using ads in community newspapers and radio ads. The campaign was created by Wasserman & Partners of Vancouver. In addition, Pirate Paks are available for a reduced price of $2.99 and will include a Passport for Fun, which will contain a children's pass to one of five B.C. attractions: the Vancouver Canadians, Dinotown, Science World, Pacific Space Centre and the Pacific National Exhibition. White Spot was founded in 1928. It operates 47 family/casual style restaurants and seven Triple Os locations in British Columbia. White Spot is owned by Shato Holdings Ltd. of Vancouver.