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IBM UPDATE

By Adnews Staff

IBM Canada of Markham, Ont. will launch a national newspaper campaign to promote the slew of new products it is putting on the market. Earlier this month, the computer maker added six new Aptiva E Series models of computers. IBM also introduced four new Ambra Ispirati computers a new ThinkPad computer and three new software programs. Advertising for IBM is handled by Ogilvy & Mather of Toronto, while PR is done by Goodman Communications of Toronto.

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