BIG ROCK RESTORING SALMON STOCK
By Adnews Staff
Big Rock Brewery Ltd. of Calgary is trying to restore diminishing salmon stock in British Columbia. The craft brewer launched a new beer in the province this week called Chinook Pale Ale. A portion of the sale of the brew will be donated to the Pacific Salmon Foundation. The new beer and the salmon restoration program will be promoted using point-of-purchase materials where the beer is sold. The campaign will be created in-house.
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