LOOK OFFERS BASIC PACKAGE
By Adnews Staff
Look Communications of Milton, Ont. has announced its basic service package for its digital broadcast TV service to be launched in Southern Ontario next month. Called Look Basic, customers will receive an antenna, set-top box and a universal remote control, 30 commercial-free music channels, an interactive program guide, access to pay-per-view movies and events, as well as the local TV and specialty channels they receive as part of their basic cable TV line-up. Consumers can add to their package, choosing from various specialty channels, four Movie Network channels and five superstations. Look will promote the service using mainly newspaper advertising created by BOS of Montreal. PR is done by Opsis Communications & Marketing Inc. of Toronto. In addition, Look will travel to events throughout Southern Ontario to promote the service. Look plans to expand its digital broadcast TV service throughout Ontario by early 1999 and it will launch the service in the Quebec market in the fall.