MEDIAGROUP TARGETS ENTERTAINMENT CROWD
By Adnews Staff
MediaGroup West of Vancouver is targeting Vancouver-bound consumers with its latest radio report. Called What's On Vancouver, the radio segment will be supported by sponsors wanting to promote their events. For example, a title sponsor would be promoted prior to the segment, then its show would be supported in the first part of the show. After this, the rest of the show would promote other events such as sports, concerts, shopping centres and hotels. Each event promoting during the show is paid for by the advertiser. The report will last up to two minutes in length and will be aired on all B.C. radio stations represented by MediaGroup. The agency represents 21 B.C. stations.
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