FAIRCHILD LEADS THE WAY IN CHINESE TV AND RADIO
By Adnews Staff
Fairchild Media Group is leading the pack in the Toronto Chinese market, according to a study by ACNielsen, DJC Research. Fairchild Television has the most watched evening newscast among Chinese audiences in the Census Metropolitan Area. The Chinese specialty channel had a 50.3% mention, followed by CFMT-TV with a 20.4% mention. Seventy two per cent of the respondents said they listened to Fairchild Radio most often in the past seven days, followed by the Canadian Chinese Broadcasting Corp. with a 12% mention. Sixty-nine per cent of Chinese audiences aged 18 to 24 watch Fairchild TV news, while 44% aged 24 to 34 watch Fairchild. Fairchild also had 63% and 57& more Chinese audiences who are immigrants from Taiwan and Hong Kong, respectively, when compared to CFMT. In addition, Fairchild TV news had 39% more Canadian Chinese audiences with household incomes of $40,000 to $60,000 and 67% more Canadian Chinese audiences with household incomes of $60,000 to $80,000. The survey conducted over 1,000 telephone interviews in the greater Toronto area. Fair Media Group owns Fairchild Television and Fairchild Radio.