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GO TRANSIT WRAPS UP A TRAIN

GO Transit is now wrapping its trains in ads. The company will unveil its first "train wrap" ad this week. The wrap is an illustration that is applied to the outside of the surface of the vehicle, even over the windows without blocking vision. GO Transit has been testing the wrap for its durability by doing some self-promotion. This week marks the first time a paid advertiser will be promoted using the format. The advertiser is Toronto Digital Imaging. Transit buses throughout North America use the wrapping technique.

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