BEDUIN HIRES FIRST PR AGENCY
By Adnews Staff
High Road Communications of Toronto was recently handed the North American PR portion of the Beduin Communications account. The agency won the business without a review. It was referred by another client. Beduin of Ottawa markets Java-based Web browsers for smart phones, which are cellular phones that can also be used to do such things as send faxes and check e-mail. Beduin's flagship product is called the Impact Browser. High Road is the first agency for the privately-owned company. Beduin began operations in 1997.
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