PET FOOD CHAIN TEAMS UP WITH AIR MILES PROGRAM
By Adnews Staff
The Global Ryan's Pet Food Co. of Thornhill, Ont. has joined the Loyalty Group's Air Miles Reward Program as a sponsor. Under the deal, customers who shop at a Global Pet Foods, Ryan's Pet Food or Birders outlet in Ontario will receive one Air Miles travel mile for every $10 spent on purchases. Global Ryan's plans to promote its participation in the program using in-store and outdoor signs, as well as flyers. The materials will be created in-house. Over 6.3 million Canadian households are enrolled in the Air Miles Reward Program, and over 40,000 rewards are redeemed monthly. In the past year, 16 new sponsors have joined the program including: The Bay, The Shoe Company, The Brick, the Liquor Control Board of Ontario and A&P/Dominion. Global Ryan's has 40 locations in Ontario.