LOOK SET TO LAUNCH DIGITAL TV SERVICE
By Adnews Staff
Look Communications Inc. of Milton, Ont. will begin rolling out its new digital broadcast TV service next month in Southern Ontario. The service will be in all of Ontario by early 1999 and will launch in the Quebec market in the fall. The TV service will be promoted using newspaper ads created by BOS of Montreal. Although details of the service packages will be available next month, Look has said it will allow customers to customize their programming. Using the digital TV service, subscribers will be provided with the necessary set-top box and universal remote control. They will pay only for the installation fees of the technician, who will install the antenna and the set-top box. Customers will have a choice of dozens of TV channels, as well as pay TV and pay-per-view stations. In addition, they will be able to listen to 30 CD-quality audio channels.