YTV TARGETS TRADE WITH NEW CAMPAIGN
By Adnews Staff
Toronto-based YTV Canada launched a trade campaign last month to tell advertisers it offers more than just Gross Rating Points. The campaign uses three ads. Two of the ads tell advertisers that YTV delivers added value to clients through a mix of programming, promotions, a Web site and ongoing research. The third ad is based on research findings which have revealed that tweens have a lot of buying power, stating that for very one dollar a kid spends, they influence $10 of family spending. The ad campaign was created by Leo Burnett Co. of Toronto. YTV is a specialty channel geared to children and teenagers.
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