NEW BLOOD AGENCY CHOOSES AGENCIES
By Adnews Staff
Canadian Blood Services will begin operating in September and has hired its agencies to handle advertising and PR. LBJ*FRB Communications Inc. and its sister company, Veritas Communications, both of Toronto, recently won the business after a review with an undisclosed number of agencies. LBJ will create ads, while Veritas will do PR. Canadian Blood Services is a charitable organization that will work at arms length of the federal government. It will replace the Canadian Red Cross Society, providing blood collection, dispensing and research, as well as safety screening.
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