KELLOGG OFFERS INSTANT PANCAKES
By Adnews Staff
Toronto-based Kellogg Canada has made it quicker for pancake lovers to enjoy the treat any day of the week. The company launched Eggo Pancakes earlier this month that can be made in a toaster in 90-seconds. The pancakes are being promoted using a 30-second TV spot created by Leo Burnett Co. of Toronto. The ad features a hungry construction worker using his own methods to produce pancakes from Eggo waffles by running over them with a 25 ton steamroller. The commercial ends with the announcer letting the construction worker know about Eggo Pancakes. Sampling will also be used. Eggo Pancakes came on the market in early May.
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