CREDIT UNION PUTS A SPIN ON LOYALTY PROGRAM
By Adnews Staff
St. Willibrord Community Credit Union of London, Ont. is offering an alternative to air miles. The organization will launch a program next month, called Care Miles, in partnership with the Children's Hospital of Western Ontario. Under the deal, the credit union will donate a small portion of every dollar spent by its members when they use their MasterCard credit cards. St. Willibrord will donate the money on an annual basis. Care Miles will be promoted using local print ads created in-house. Children's Hospital provides acute care services to children in Southwestern Ontario. St. Willibrord has nine locations in Southwestern Ontario and 26,500 members.
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