SOCIAL SERVICES AGENCY LOOKING FOR DONATED AD SPACE
By Adnews Staff
Toronto-based Community Voices of Support is asking advertisers to donate some of the ad space they have budgeted for this summer so it can launch an awareness campaign in Toronto. The organization is in need of TV, radio and billboard space, as well as non-conventional media such as pixel signs, retail flyers, pay envelope stuffers and delivery truck signs. The tagline of the campaign will be "We All Need Someone We Can Lean On. The campaign is being launched to try to end the confusion surrounding social services in the new amalgamated city. The ads will tell Torontonians that social services are available to everyone and that they are easy to find. A central phone number featured on the ads will direct inquiries to the appropriate service agencies. The campaign will be created by freelancers Peter Sellers and Richard Ponsonby. Edelman Public Relations of Toronto has donated PR support. Community Voices of Support is a coalition of 1,500 community service agencies across the city including family counselling, crisis centres, meals on wheels, community centres and home nursing care agencies.