SEARS CANADA PARTNERS WITH CHOICE HOTELS
By Adnews Staff
Sears Canada credit card holders can now use their credit card to pay for accommodation at Choice Hotels Canada. For every dollar spent at a Choice Hotel, Sears cardholders will earn one reward point. Points can be used towards rewards which include more than 50,000 products and services available through Sears retail stores, catalogue centres and Sears Travel. The program will be supported with point-of-sale materials in Choice Hotels and Sears, as well as in-store promotions and direct mail. The campaign will be created by Pente Corp. of Toronto. Choice Hotels operates more than 200 hotels under the Clarion, Quality Inn, Comfort Inn, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inns banners. Separately, Sears will launch a contest next month offering a grand prize of one million Sears Club points. The contest will be promoted with in-store materials created by Pente.