BOOM-ADS GO UP AND DOWN
By Adnews Staff
When waiting for an exit or entrance gate arm at a parking lot, often, the people in the car have to wait a full 90 seconds before they are able to pass. And it's those 90 seconds the people at Boom-Ad hope advertisers will begin to see the value of. Boom-Ad places plastic sleeves on gate arms at airports, shopping centres, universities and office building car parks. They have enjoyed quite a bit of success in places like South Africa, Australia, Europe, and most recently, the United States. However, president and CEO of Boom-Ad, Leslie Abro says it's been slower in Canada for this medium to take off. So far, organizations such as MoneyDotCom and the Canadian Cancer Society have used Boom-Ad to promote, but Dynamic Mutual Funds have been the most frequent running a fourth consecutive campaign using the gate arms. "We currently have 350 locations across Canada, with about 1500 gate arms," Abro said. This many arms are able to deliver 220 million visual impacts per annum, she said. Different locations appeal to different types of advertisers, she added. "Airports for example appeal to advertisers of luxury goods, while shopping centres and office buildings are more relevant for large national and provincial based brand marketers."