WI-LAN CHOOSES COHN & WOLFE
By Adnews Staff
Calgary-based Wi-LAN Inc. has handed the PR portion of its account to Cohn & Wolfe of Toronto. The agency won the business without a review. Cohn & Wolfe was referred to the company by another client. "Cohn & Wolfe has extensive experience in creating international exposure for an impressive range of clients in the hi-tech industry," Wi-LAN corporate relations manager Wanda Posehn says in a release. "As a growing, globally-focused company, we want to tap into Cohn & Wolfe's extensive expertise and international network." The incumbent on the business was Cooper-Iverson of San Diego. Wi-LAN decided to hire a new agency because it wanted a Canadian agency that would understand the company's needs. Wi-LAN markets wireless data communications products and solutions in more than 30 countries on six continents. Cohn & Wolfe's other technology clients include Compaq Canada, Lotus Development Canada, Intel Corp., PeopleSoft Canada, Rogers Cantel, AT&T Canada and ICO Global Communications.