PIXELBOARD HIRES COHEN
By Adnews Staff
The Pixelboard Network of Toronto hired The Cohen Group recently to create its advertising and promotional material. The Richmond Hill, Ont.-based agency was given the business without a review because it had been doing some projects with Pixelboard since September, and the client was happy with the work, Pixelboard's executive vice-president Stuart Brandy told Adnews this week. "It's hard to find a business that can communicate with other businesses," he said, adding that The Cohen Group has this ability. The network hadn't used an agency before, opting to handle advertising in-house with the help of freelancers. "We wanted to get a continuous focus," Brandy said, explaining why Pixelboard wanted an agency. The next ad campaign will begin in September, demonstrating the client's product. It will be on pixelboards, the company's electronic billboards. The new campaign will support print ads that have been running since January. Founded in 1983, The Pixelboard Network was initially a one-line message centre located in St. Catharines, Ont. It has expanded to 26 full matrix displays in 15 cities in seven provinces.